Press Release
Dubai, UAE, 7 October 2026 — Scentologia is proud to announce that Nitro Musk, the first fragrance from its [Ne]on Collection, has been named Niche Fragrance of the Year at the Beautyworld Dubai Awards 2026.
The award, presented during the Beautyworld Dubai Awards gala on 7 October, recognises fragrances that challenge conventional perfumery through a distinctive olfactive profile, a strong creative concept and a clear point of view. This year, the category brought together leading international names alongside emerging and independent fragrance houses, with winners selected by an independent panel of beauty and fragrance experts.
For Scentologia, the recognition marks an important moment for a fragrance built around one simple question: what happens when you put the molecule of musk at the centre of the experiment?
A new interpretation of musk
Nitro Musk is the first chapter of Scentologia’s [Ne]on Collection, a series exploring how individual fragrance molecules behave, evolve and reveal themselves differently on different skin.
Rather than treating musk simply as a supporting ingredient, Nitro Musk makes it the central subject of the composition. The fragrance explores the contrast between cool, crystalline freshness and warm, skin-like sensuality, evolving from a precise, airy opening into a smooth and addictive musky trail.
The fragrance opens with lily of the valley, heliotrope and bergamot, creating a crisp, almost icy freshness. At the heart, peony, jasmine sambac and orange blossom bring softness and floral depth. The base introduces ambrettolide, ambroxan and vetiver acetate, allowing the musk to become warmer, more diffusive and increasingly intimate as it develops on skin.
At the heart of Nitro Musk is also a different approach to capturing nature. Scentologia worked with IFF LIVINGS™ Technology, an advanced Headspace technique used to capture the scent of living flowers without cutting or damaging them. For Nitro Musk, the technology was used to capture the olfactive character of lily of the valley and heliotrope, bringing an additional level of precision to the fragrance's opening.
Created by Pascal Gaurin Nitro Musk was created by Pascal Gaurin, Senior Vice President Perfumer at IFF, whose
extensive international career and technical expertise helped translate Scentologia's molecular concept into a fragrance with both precision and personality.
The result is a composition that deliberately plays with contrast: cold and warm, transparent
and sensual, precise and expressive.
“Nitro Musk was created to make people look at musk differently. It is not simply a clean musk or a floral musk. It is an exploration of how a molecule can change, react and become something personal on skin,” says Scentologia.
Why Nitro Musk stood out
The Beautyworld Dubai Awards describe the Niche Fragrance of the Year as a fragrance that breaks away from mainstream trends, offers a distinctive artistic profile and demonstrates a clear concept or narrative alongside technical expertise and lasting impact.
Nitro Musk brings these elements together through a concept that is inseparable from the fragrance itself. The molecule is not simply part of the formula; it is the story.
Its use of modern fragrance technology, its focus on the behaviour of musk on skin, the contrast between its icy opening and warm drydown, and the precision of its floral and musky structure give Nitro Musk a clear identity within today's niche fragrance landscape.
The result is a fragrance that does not rely on a familiar olfactory formula to make an impact. Instead, it asks the wearer to pay attention to how fragrance changes over time and how the same molecule can become something different on every individual.
A significant recognition for Scentologia
Nitro Musk follows Scentologia's growing presence on the international niche fragrance scene, continuing the Parisian house's approach of combining scientific thinking, fragrance technology and creative perfumery.
The award also comes at a significant moment for the brand. Nitro Musk represents the beginning of a new collection and a new direction for Scentologia, placing molecular exploration at the centre of its fragrance storytelling.
“Winning Niche Fragrance of the Year at Beautyworld Dubai is an incredible recognition for Nitro Musk and for everyone involved in bringing this idea to life. We wanted to create something that was genuinely different, not only in how it smells, but in the question behindit. Nitro Musk takes one molecule, puts it under the spotlight and lets it tell the story. Seeing that idea recognised by an independent panel of industry experts makes this award particularly meaningful for us,” says Mohamad Saleh and Wasem Al Ghazi Co-founders of
Scentologia With Nitro Musk, Scentologia continues to push its vision of what niche fragrance can be:
curious, experimental, technologically informed and deeply personal.
The award is not only a recognition of one fragrance, but of a different way of thinking about
perfume.
Nitro Musk is available in 100ml Eau de Parfum, with a 10ml format also available.
For more information, visit scentologia.com.